Bitcoin ETFs Turn a Niche Asset into a Mainstream Investment
Exchange-traded funds put bitcoin in front of millions of new investors. We break down what that means for families who hold their own keys.
Read on the Newsroom →Orlando, FL · Est. 2019
Your money, your keys,
your future, planned properly.
Dagna, LLC is an Orlando-based personal finance and technology firm. We help families and businesses across the USA, Mexico, and Canada with the tools that actually work: budgeting, debt payoff, retirement, Bitcoin self-custody, asset protection, and AI-powered analysis.
From one family in Orlando to hundreds of families across three countries.
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Years serving families
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Families served
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Countries: USA · Mexico · Canada
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Client keys in client hands
What we do
Personal finance, Bitcoin, and technology under one roof
From your first budget to your first self-custody wallet, we cover the full journey with the same standard: plain English, working math, and your assets always in your control.
Personal Finance & Debt
Budgeting, cash flow, and a realistic debt payoff plan with a timeline you can actually live with.
Learn more →Credit & Education
How credit really works, a 90-day plan to improve your score, and education you can pass to your kids.
Learn more →Retirement & Savings
Where to put each new dollar, 401(k) and IRA mechanics, and the math behind early retirement.
Learn more →Bitcoin & Self-Custody
Start small, self-custody from day one, and learn the network by running it. Your keys stay yours.
Learn more →Who we are
Built from the ground up, one client at a time
Dagna was founded in Orlando, FL, in 2019, driven by a passion for personal finance and the tools that serve it, from fintech to traditional finance. Our first client sat down with us in March 2020, in the middle of a global pandemic. We started as Bitcoin miners, moved into lending, and today we focus on what we do best: asset protection, accumulation, and private self-custody, backed by the traditional finance practice we never left.
Self-custody first
Privacy by design
Fintech + traditional finance
AI-powered analysis
USA · Mexico · Canada
Our path
From one client in 2020 to hundreds of families across three countries.
2019 · Founded in Orlando
2020 · First client, in the pandemic
2021 · Bitcoin miners
2022 · Lending & asset protection
Today · Hundreds of families, 3 countries
What we believe
- Your keys, your assets. We never custody client bitcoin.
- Privacy by design. We collect only what the work requires.
- Plain English, working math. If your family can't repeat the plan back, we're not done.
Newsroom
Latest from our newsroom
Embedded Finance Crosses a Threshold as Banks Rethink Payments Rails
The center of gravity in payments is shifting from institutions to platforms, and the incumbents are finally responding.
Read on the Newsroom →Why We Still Insist on Self-Custody in an Age of Managed Wallets
Convenience is real, so is the risk. Our take on when self-custody makes sense, when it doesn't, and how to do it without fear.
Read on the Newsroom →Be the next family we serve well
Our first client came to us in March 2020 with more questions than answers. Book a session and we'll do the same for you, no deck, no jargon.